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Advertising - Minor

The Advertising minor provides students with an overview of the different roles advertising plays in society. Students gain an understanding of social, legal and marketing considerations in advertising and how branding is created through media and creative strategies to persuade a designated target audience.

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Program Information for Advertising - Minor

Learning Outcomes

Program Learning Outcomes

Graduates of this program will be able to:

  1. Analyze audiences using primary and secondary research.
  2. Craft well written material in a variety of lengths and formats to effectively communicate messages to a range of audiences.
  3. Apply strategic thinking and planning for advertising campaigns.

Admissions for Advertising - Minor

Admission Requirements

To declare the Advertising minor, students must have a minimum 2.000 overall ¹ú²úÂ×Àí GPA. No ¹ú²úÂ×Àí GPA is required if the student is a first-semester freshman or transfer student admitted in good standing.

Coursework

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Program Requirements

Minor Requirements

Minor Requirements
ADV 20004ADVERTISING WRITING AND STORYTELLING 3
ADV 31011ADVERTISING STRATEGY AND ACCOUNT PLANNING 3
EMAT 10310MY STORY ON THE WEB 3
or MDJ 20011 PRODUCTION FUNDAMENTALS
MDJ 19000PRINCIPLES OF ADVERTISING AND PUBLIC RELATIONS 3
MDJ 20008RESEARCH AND MEASUREMENT IN ADVERTISING AND PUBLIC RELATIONS 3
Advertising Elective, choose from the following:3
ADV 31002
ADVERTISING COPYWRITING (WIC)
ADV 31003
ADVERTISING MEDIA PLANNING
ADV 31004
DIGITAL ADVERTISING
MDJ 40295
SELECTED TOPICS IN MEDIA AND JOURNALISM
MDJ 41395
SELECTED TOPICS IN ADVERTISING AND PUBLIC RELATIONS
Minimum Total Credit Hours:18

Graduation Requirements
Minimum Minor GPA Minimum Overall GPA
2.000 2.000
  • Minimum 6 credit hours in the minor must be upper-division coursework (30000 and 40000 level).
  • Minimum 6 credit hours in the minor must be outside of the course requirements for any major or other minor the student is pursuing.
  • Minimum 50 percent of the total credit hours for the minor must be taken at ¹ú²úÂ×Àí (in residence).
Program Delivery

  • Delivery:
    • In person
  • Location:
    • Kent Campus

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